come one. come all!

Rock the Trades™ is a workforce development initiative that celebrates the American industrial worker—raising awareness of the skilled trades as a fulfilling career path and enabling those who choose to embark upon it


the men and women already working as skilled tradespeople in the energy, manufacturing and construction industries, showcasing their everyday commitment and craftsmanship


middle and high school students, GED holders, college graduates, military veterans and mid-career workers about the skilled trades, lighting the path to begin their journey


those pursuing a career in the skilled trades through scholarships and other awareness, mentorship and enablement programs, partnering with prominent industry stakeholders

The skills gap in the U.S. may leave an estimated 2.4 million skilled manufacturing positions unfilled between 2018 and 2028.

Meet Jessica Bannister

Jessica Bannister is a Level 3 HVAC Apprentice at her family’s company, Cam Cool Refrigeration Inc., which specializes in commercial and industrial HVAC/R. She is also the current President of Women in HVAC/R Canada and strives to bring awareness to women in the trades, specifically women in HVAC-R, encouraging young people (girls especially) to consider it as a career option.

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A Day in the Life of a Civil Engineer

Civil engineers play an extremely important role in our cities and rural areas. It’s their responsibility to plan, design, and oversee the construction of both public and private infrastructure projects. Without civil engineers, we wouldn’t have intricate road systems, bridges, dams, and systems for water supply, among many other things we use every day. Here’s what a day in their life looks like.

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How Much Do HVAC Technicians Make?

Becoming an HVAC technician can be an excellent way to earn a living without having to complete a college degree. But before you commit to this career path, you’ll likely want to do some research to figure out what type of salary you can expect to make as an HVAC technician.

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Meet Clarissa Rankin

Clarissa is a truck driver, motivational speaker, and social media influencer who shares behind-the-scenes moments, stories, and more about her work life on the road, as well as her role as a mother and wife. With her energetic personality and a focus on authenticity, Clarissa has gained over 1 million followers on TikTok with her video content and continues to grow her community and remind them that they’re capable of anything.

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